What can Elmo teach us about COVID Vaccine Hesitancy?

Can a key factor driving consumer demand be enough to override irrational fears?

Amitha Kalaichandran, M.D.

December 20, 2020

Twenty-four years ago, on Black Friday in November 1996, hundreds of thousands of Americans stood eagerly in line for hours at Walmarts, and Kmarts around the country. Some even camped outside…